Heritage Action Announces $1 Million Georgia Ad Campaign Supporting Election Integrity

April 14, 2021

Washington—Heritage Action for America, a national conservative grassroots organization, today announced a new $1 million ad campaign to support Georgia’s new election law and state the truth about the law’s common-sense election integrity measures. The campaign was first reported exclusively by Axios.

"After weeks of media spin, falsehoods from the President, and a vicious corporate smear campaign around Georgia's new voting law, it’s time someone told the truth about the Peach State,” said Jessica Anderson, Executive Director of Heritage Action. “The truth is that Georgia’s new law makes it easier to vote and harder to cheat, and Georgians support the common-sense measures included in the bill. The bill strengthens election safeguards while preserving voter access — Heritage Action is proud to support Gov. Kemp, state legislators, and the Georgians who made this happen."

The campaign includes a $975,000 TV ad buy on CNBC and local broadcast in Atlanta and $50,000 in digital advertising in Georgia. Excerpt from the 60-second ad:

“President Biden is lying about GA’s new election reform. Even the Washington Post caught him in his lies. This new ethics law doubles early voting on weekends. Voting on two Saturdays, guaranteed. . . . To provide a pressure-free voting experience, special interest groups are kicked out of polling places, and counties can still provide water for people waiting in line. That’s the truth: read it yourself, and don’t fall for the lies by those who want to divide us.”

Immediately after the Georgia runoffs, Heritage Action began educating its established army of grassroots volunteers on election integrity best practices. At the beginning of March, Heritage Action activated those grassroots to work with their legislators and governor’s office to promote meaningful, common-sense election reforms. Heritage Action also invested $1 million in March to support lawmakers as they worked to secure Georgia’s elections, including a $600,000 TV ad buy. On March 22, the legislature passed SB 202, and Gov. Kemp immediately signed the historic election reform.

Background: After Gov. Kemp signed SB 202, politicians like President Biden and Sen. Schumer misled voters about the bill and were fact-checked by the Washington Post and Politifact. On the basis of those false claims, left-wing activists and corporations have threatened Georgians and their legislators with economic boycotts.

Heritage Action debunked several of the most common false claims in a Myth vs. Fact sheet.